In 1997 Markus Fritz joined ASTRA Marketing GmbH, Germany, as Manager for Trade Marketing & Marketing Services. After working for 2 years as Director Marketing Corporate & Electronic Banking with BFG Bank A.G, Germany, he returned to ASTRA in 2000. First as Vice President & Managing Director at ASTRA, Germany, before being appointed Vice President & General Manager, Marketing at the ASTRA headquarters in Luxembourg in 2004, where he is responsible for the Commercial Strategy & Planning, the Brand & Market Communications, the Market Research and the Strategic Market Development. In addition to the mandates above, recently, in May 2009 he has been appointed Managing Director at SES ASTRA Italy.
Markus Fritz is a member of the Executive Board of the German Consumer Electronic Association (ZVEI) and Board member of DIGITALEUROPE (former EICTA). Since May 2009 he is elected Vice President at DIGITALEUROPE. DIGITALEUROPE is dedicated to improving the business environment for the European information and communications technology and consumer electronics (ICT and CE) sector, and to promoting the industry’s contribution to economic growth and social progress in the European Union.
