Programme

All presentations of the speakers are available, just clic on the title of the presentations to consult it

Monday, 9 November 2009

Monday, 9 November 2009

9.30 a.m.–10.30 a.m.

Conference Opening


[Techtoc TV videos]

Opening Remarks

  • Henri Verdier, President, Cap Digital

  • Janine Langlois-Glandier, President, Forum TV Mobile, France
    • Presentation

  • Jean-Louis Missika, Deputy Mayor of Paris in charge of Innovation, Research and Higher Education

10.45a.m.–12.30a.m.

(Plenary)

Session 1: The effect of distribution channel diversification (broadcasting, cable, telecom, mobile, Internet) on the same value chain

  • Economic and financial crisis as accelerator of change for the audiovisual value chain?
  • Fragmentation and hyperchoice in the audiovisual offering
  • The impact of technological changes on the strategic vision and the positioning of the actors
  • TV and video content: The evolution of the interactions between content providers, distribution platforms and broadcasters
  • Perspective for TV Media companies, broadcasters, telcos, cable / MSO, satellite players
  • TV and Telecommunications Regulatory Authorities under pressure
  • Financing the digital contents: who is going to pay?
  • The economic crisis as an accelerator

    • [Techtoc TV videos]

Keynote Speakers

  • François Guilbeau, Directeur Général, France2

  • Jay Kishigami, VP Corporate & Head of IPTV Devolpment NTT, Japan
    • The IPTV Service Innovation in Japan

  • Markus Fritz, VP & General Manager, SES ASTRA, Luxembourg
    • Going Digital – Trends, Opportunities & Threats

  • Bernard Pauchon, Chairman of Task Force on Digital Dividend and Future of Digital TV Platform, DIGITAG, VP Global Media, TDF, France
    • The Promising Future of Digital Terrestrial Television

  • Michel Sharpe, Vice President, Standardization Projects, ETSI

  • Jean-Dominique Meunier, Executive Director, NEM Networked Electronic Media

  • Charles Juster, Executive Communications Director, Médiamétrie, France
    • Presentation

    Chairman

    • Anicet Mbida, Journalist, NextradioTV Group, France

    2.15 p.m.–3.45 p.m.

    Parallel Sessions
    Afternoon – Part I

    Session 2A: Regulation: between neutrality and market stimulation

    • The challenges for regulating the television of the future between infrastructure issues and content policy
    • TV and telecommunications regulators in Europe: merging or coexisting?
    • The Digital Dividend agenda
    • What to expect from the “TV without frontier” directive?
    • The concept of net neutrality: Impact on regulating the television of the future

      • [Techtoc TV videos]

    Keynote Speaker

    Session 2B: Mobile TV: How to unlock the Gordian knot in Europe?

    • Austria as the best example in Europe?
    • Lessons learnt from advanced services in Japan and Korea
    • The first global European initiative: What to expect from the launch of MSS (Mobile Satellite Services)?
    • Telecom operators: Invest now or awaiting the evolution of mobile technologies
    • Regulatory framework and business models: keys for developing the mobile TV market

      • [Techtoc TV videos]

    Keynote Speaker

    4.00 p.m.–5.30 p.m.

    Parallel Sessions
    Afternoon – Part II

    Session 3A: The battle of service platforms

    • Which strategy for the development of consumer services? Controlling the set-top box, the service, or both?
    • Content delivery platform: the race to attract customers and to build customer loyalty
    • Digital Rights Management: Lessons learnt from the music model
    • The acTVila model in Japan: The new competition of TV equipment suppliers in the race for service delivery
    • Participative content platforms looking for a delicate financial balance

      • [Techtoc TV videos]

    Keynote Speaker

    Session 3B: Standardization as strategy for an open TV model … or a closed one

    • TV industry players looking for global standards to save costs
    • What after MHP, IMS: are the big standards dead?
    • Internet culture as a vector of change
    • Regional standards vs Technology Neutrality
    • How to conciliate the interests of manufacturers and broadcasters with regard to the rightful owners?

      • [Techtoc TV videos]

    Keynote Speaker

    • Franklin Selgert, Innovation Manager, KPN, Netherlands

      • Chairman

      • David Cutts, Managing Director, Strategy & Technology, United Kingdom

        • Speakers

        • Margot Dor, Director Strategy, ETSI, France

        • Klaus Illgner, Managing Director, IRT, Germany
          • Hybrid Broadcast Broadband, The HbbTV Initiative and Market Status

        • Régis Saint Girons, Président Directeur Général, Open TV, France

        • Julien Maisonneuve, Standardisation manager, Alcatel-Lucent, France

        • Bernard Fontaine, Innovation & Technology Director, France Televisions, France

        • Xavier Brachet, Responsible for Dematerialization, FICAM, France
          • Presentation

    Evening 8:00 p.m.

    A Reception will be held on Monday evening, 9 November, at the Espace Pierre Cardin. The social event will start with a screening of three short films of the French film director, actor, screenwriter and producer Jean-Pierre Mocky and will be followed by a dinner cocktail.

    Three films of 26 minutes each will be screened: "Meurtre entre amis" with Victoria Abril and Dominique Lavanant; "Martha" with Mathieu Demy and Virginie Ledoyen and "De quoi mourir de rire" with Louise Monot and Philippe Chevalier. All films will be subtitled in English.

    Future TV has the honour to welcome the main actors of these films.

    Tuesday, 10 November 2009

    Tuesday, 10 November 2009

    9.00 a.m.–10.30 a.m.

    (Plenary)

    Session 4: Producers looking for new balances in the light of convergence effects

    • The audiovisual sector as revival and booster of the overall economy?
    • The impact of the multiplication of diffusion channels on production costs
    • The position of telecom operators in the production financing chain
    • Traditional media windows under pressure
    • Videos and right-owners facing Internet piracy
    • A comparison of the evolution of financing in Europe, the United States and Japan
    • New opportunities for the economic recovering

      • [Techtoc TV videos]

    Opening Remarks

    • Christine Balian, Director Industrial Development Division, DRIRE Ile-de-France, French Ministry of Industry

        • Keynote speakers

        • Bernard Heger, Digitaleurope, & General Delegate, Simavelec, France

        • Serge Foucher, Executive Vice-President, Sony Europe

        • Matteo Maggiore, Group Controller International Policy, BBC, UK
          • Presentation

        • Jacques Peskine, General Delegate, USPA, France

        • Simone Harari, Producer & President of Effervescence, France

          • Chairman

          • Peter Garland, journalist & editor, Future TV, United Kingdom

    10.45a.m.–12.15a.m.

    Parallel Sessions
    Morning

    Session 5A: The major evolutions of the coming years (IPTV, HDTV, 3D, Widgets, Green TV, DVB-T2, etc.)

    • Innovation as investment accelerator
    • The trump card of satellite in HDTV and mobile TV
    • IPTV at the core of the real take-off of interactive television
    • Does 3D shift towards a mass market?
    • Will Internet actors focus on the market of teenagers?
    • Very high speed broadband looking for revenues from the content market to justify deployment investments
    • Energy, materials …: innovation in the service of sustainable television

      • [Techtoc TV videos]

    Chairman

    • Pierre Alexandre, Founder & President, NYFP LLC, USA

      • Speakers

      • Jean-Pierre Lacotte, President, HD Forum, France

      • Sven Reuter, Representative for Standards, LG Technology Center Europe, Germany
        • Presentation

      • Francisco Medeiros, Principal Scientific Officer, Networked Media Systems Unit, Information Society and Media Directorate, European Commission
        • “Future TV” Research Projects in the Context of the 7th EU Framework Programme for RTD

      • Keiya Motohashi, Senior Strategist, Digital Services, Corporate Planning Bureau, NHK, Japan
        • Prospects of Digital Convergence

      • Tun Van Rijswijck ,COO, Broadcasting Center Europe, Luxemburg

      • Sascha Quillet, IT Engineer R&D, Broadcasting Center Europe, Luxembourg
        • Presentation

      • Yohann Couvreur, Research Programme Manager, Content Distribution, Orange Labs, France

      • Mathias Hautefort, President & CEO, Pace France

    Session 5B: The future of TV advertising

    • Hyperchoice and multi-channel strategy: opportunity or nightmare for the consumer and for the advertiser?
    • New priorities for one-to-one marketing and advertising
    • Does the increase in Internet TV users reduce the “available human brain time”?
    • Adapting advertising sales models to the different distribution channels
    • Internet and its business models: which transfer towards the TV model?

    Keynote Speaker

    • Sébastien Danet, President and CEO, Zenith Multimedia, Publicis Group

      • Chairman

      • Rodrigo Sepulveda Schulz, Journalist

        • Speakers

    2.00 p.m.–3.30 p.m.

    Parallel Sessions
    Afternoon

    Session 6A: New forms of content production

    • Cross media content: necessary new approach or extension of existing content and merchandising?
    • Traditional TV facing new TV channels and interactive communication services: museums going online, European experimentation T-Seniority, etc.
    • Who pays for Cultural Content compared to (interactive) entertainment or services?
    • Co-petition between TV show games and videogames
    • Advertisers and brands as future TV channels?

      • [Techtoc TV videos]

    Chairman

    • Elizabeth Markevitch, Founder, Ikono.tv, Germany
      • Video

      Speakers

      • Guillaume Blanchot, Multimedia & New Media Director, CNC, France

      • Caroline Norbury, Chief Executive, South West Screen, UK

      • Olivier René Veillon, General Manager, Ile-de-France Film Commission, France

      • Martin Rogard, Director France, DailyMotion

      • Rhiannon Hobbins, TV Producer, Zs2 Creative, France

      • Rémy Bommelaer, President, VCF, France

      • Gilles Babinet, Chairman & Co-founder, Eyeka, France

    Session 6B: Radio & Press going towards TV?

    • Digital radio: different European approaches: case study of Norway, France, Germany, UK
    • What standards for digital radio to save costs?
    • Future of radio: brain-teaser of frontiers between radio and mobile TV
    • Which new contents for radio: interactive services, weather, towards video advertising, graphics, video clips on digital radio?
    • Business models for multi-standard digital receivers - DAB+/DMB/DRM
    • Standardization: the Japanese example

    Keynote Speaker

    • Benoît Raphaël, Editor-in-Chief, lapost.fr, Le Monde interactif
      • Presentation

      Chairman

      • Jean-Bernard Magescas, French Connection/LCI, France

        • Speakers

        • Frédéric Sitterlé, Founder & President, Skreen-House Factory/ MySkreen, France

        • Bruno Smadja, Associate Director, MobilEvent, France

        • Alain Weill, President, NextradioTV Group, France

        • Dominique Delport, CEO, Havas Media, France

        • Andreas Schneider, Radio activity, R&D Sony, Germany

    3.30 p.m.–4.00 p.m.

    Closing Session


    [Techtoc TV videos]

    Closing Remarks: Next steps for Future TV

    • Jean-Baptiste Roger, Advisor of the President of President of Ile-de-France Region

    • Etienne Kalalo, Responsible for Industrial Development, DRIRE, French Ministry of Industry

    • Vincent Marcatté, President, Images & Réseaux Cluster, Britanny / France

    Premium Partners:

    Drire

    Cap Digital

    Images & Réseaux

    NEM

    FICAM

    With the collaboration of:

    FMMC

    Digitaleurope

    Gold Sponsors:

    Qualcomm

    Silver Sponsors:

    thefuture.tv

    Orange

    Bronze Sponsors :

    NDS

    SNPTV

    Smart Limousine Service

    With the support of:

    BMCOForum

    DigiWorld Summit 2009

    ETSI

    Ile de France Film Commission

    Forum ATENA

    HD Forum

    Pôle Audiovisuel Cinéma Multimédia du Nord Parisien

    NY Financial Press

    Rejoyce

    Stepstone Events

    UBIFRANCE

    VO productions

    Conference organized by:

    Items International

    in partnership with Holken Consultants & Partners

    Holken Consultants & Partners

    With the label of:

    Futur en Seine